Magma Digital

Интернет — это безграничные возможности для креативной рекламы. Мы обсуждаем digital.

Message in a Bottle: Письмо из прошлого

Это случайно найденный текст, написанный мною ещё в начале учёбы в Голландии.  Мне было очень тепло и трогательно после его прочтения. Я считаю, что он заслуживает этого места в моём блоге.

Internet Advertisement Ukraine

Every body

Between the clean sheets

Scattered throughout the web and yet together, we are incredibly vulnerable to the assumed power we believe to have unveiled.

All of a sudden, like at once, there came Internet.

It varied for everybody: some of you were probably steadily progressing into the web, whereas for the most of the crowd it really was a snap. It couldn’t have been otherwise.

I remember those very first ventures into the world of net. I felt like I just took a surreal plunge into the space, touched the throbbing brain of the almighty and all-over energized I landed back onto the grayness of disconnectedness.

Turns out, addictive.

OK, the second part is a bleak retrospective that doesn’t really pay justice to how all completely the lives have changed of almost everyone I know.
I live and breathe advertising, the industry that has a rather complicated relationship with the Internet.

After a looooong period of courting the two tied the knot to become the world’s mastermind of propaganda. Don’t you just love the irony? Information is the ultimate freedom, yet it enslaves the masses when collected consistently.

And wouldn’t you better stay in control of what becomes of your own information. And be the one who controls your own private data. Impossible.

Internet is the good and evil, like free and ridiculously expensive, for we get to pay a high price one way or another.

Like a marine monster of the vast pool of shared knowledge. It is the Everybody. It is me and you, but in the ways we may not know.Here I want to explore and investigate who has more power we, the consumers or we, the marketers.


Filed under: Digital Слова, Реклама в 2009, Стратегии, Украина, , , ,

Welcome to the Jungle: You’ll Need Some Serious Skill

Knowing just  how many of you will be comfortable with reading in English, gives me the confidence that I’ll still be able to put my point across.

Just the other day as I was walking down the street preoccupied with the heavy load of the latest events, I heard this great song by Guns ‘n Roses in my iPod. (Love it. Love the band. In fact love it so much, it’s my favorite band of all time.)

Do check out the legendary, timeless  piece of genius:

Have you ever wondered about what we call chaos? Very likely that you have.

But have you thought of why we allow ourselves to say Jungle and mean exactly that- the chaos?

How unforgivably short-sighted is that of all the things we call the wild nature a chaos? 

A jungle, in fact, is a highly organized, well-structured and surprisingly efficient environment.

One needs to be an ape to fully appreciate it. As a person, we couldn’t begin to imagine the adequate set of skills that would be necessary to make it through the day in the jungle forest.

Likewise in our country, where most of the things are downright ridiculous (I won’t have you go far to see this) the jungle allegory takes on a whole new perspective, doesn’t it?

Does this mean that being out of the element on so many levels, virtually makes us apes in town?

There goes the chaos, inadequate set of skills to pull it through, fear of change and a complete mistrust that closes the loop.

I»ll let you ponder on this: social media is the jungle that perhaps will never make perfect sense, but without a doubt it calls for a much closer look and a deeper understanding if one is to set a foot on its terrain.

A lot of agencies in Ukraine stay aloof, as if there was nothing new to discover. Whoever gets it, is light years ahead of others, because this kind of untangling is never-ending.

Filed under: Digital Слова, Социальные Сети, Стратегии, Украина, ,

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